seo training

SEO – Search Engine Optimisation, is an extremely  valuable skill.

The job websites – at a time of increasing unemployment – seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO – and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.

The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can’t just go & enroll on an SEO course at your local night school, they don’t teach it in schools, there are no college courses in SEO in the UK, that I’m aware of, and there are very few real opportunities to learn real SEO from someone who knows how it’s done.

I think the reason most SEO consultants don’t offer to train, is that training is much harder work than just doing SEO – and at the same time, when training new SEO consultants, we’re creating real competition for ourselves – and at the moment in the UK, there is not a lot of competition from REAL SEO consultant who actually do the work, and I think most consultants would agree that they’d prefer it that way – it’s difficult promoting a clients website when you’re up against another professional, so really for us, the less true SEO professionals out there, the better!

So – most SEO consultants are self taught. I have been teaching myself SEO for roughly ten years, and I dread to think how much I have spent over these years on ebooks, courses & programs, but I’m sure whatever the amount, I would have saved money by doing an intensive SEO training course, if there was one available when I started !

I have now started to offer SEO training courses in the UK, to help people who are serious about becoming professional SEO consultants. My training courses are one to one, intensive training courses, that include a year of help & support.

Are SEO training courses absolutely necesarry

No – they’re not, however finding a professional SEO consultant to train you, will help you to take a huge leap towards becoming an SEO consultant, drastically reducing the learning curve that most SEO professionals have to go through.

What kind of SEO training course should I look for?

Look for a training course which is run by actual current SEO professionals, people who’re doing this for a living. The world of SEO is an ever changing one, someone who used to be a great SEO consultant who now just trains, isn’t likely to be training you using fresh knowledge & experience.

How much should I expect to pay?

SEO is a very valuable skill, and a good SEO consultant can make a lot of money, therefore logical thinking will tell you that no SEO consultant is going to offer to train you for a small amount of money, they are in effect training a future competitor, so they need to make more money than they would make in the same amount of time working for a client, otherwise what would be the incentive to offer training courses?  So, if you do find a course which seems very cheap – just think logically about the value of such a course, and why such valuable training is being offered for bargain prices.

There are some valid reasons that a course would be offered for a smaller cost, for instance a course that was teaching a number of people at one time, would enable a lower cost – but in my opinion SEO taught in a class is never going to be as valuable as one to one training with a professional SEO.

What else should I take into consideration?

The main thing to think about – is what happens after the course? Like learning to drive, the REAL test comes after you’ve passed & you’re let alone to drive. Remember the first few weeks of driving, scary right?

A good SEO course should include after training support. I continue to support people for a year after the course, included in the price of the course – and I offer packages for continued support after a year. Learn these strategies and become proficient while companies and businesses are already looking for you. seo training in hyderabad, seo in hyderabad, seo classes in hyderabad, best seo training in hyderabad, seo training hyderabad, search engine optimization hyderabad, seo courses in hyderabad, seo training institute hyderabad, ,

Online Poetry Journals

Writing for online poetry journals will not get you rich, but it will bring you personal satisfaction and can help your writing career. As the price of paper and gas go up, many periodicals are choosing to go in part or entirely online. There are many e-zines of high literary quality and a wide-reaching audience that traditional paper magazines or journals just can’t reach.

Competition Is Fierce

Although many online poetry submission sites do not pay any contributors, these e-zines are still swamped with submissions, leading to many rejections. If you want your poem to have a good shot at rising to the top of the virtual slush pile, then are a few things you can do to make you more impressive in the eyes of the editor.

The best thing you can do is read a couple of editions of the poetry submission websites that you are targeting. In this way, you get to know the editor’s tastes and what they consider to be great poetry. If you notice that every poem is rhymed and of a spiritual bent, then you know right away to take your free verse about the joys of atheism elsewhere. Although this might sound like common sense, it’s amazing how many people send entirely inappropriate poems to e-zines.

Follow The Submission Guidelines

Whoever came up with the old saying, “When all else fails, follow the directions,” could have been talking about submitting to poem reading sites. Most have very specific directions loaded with valuable information for you, the poet. These things include:

o What program the poem needs to be in, such as RTF or Word Doc
o What font or size the poem needs to be in
o If there are any line or word limits imposed
o If you need to place the poem in the body of an email
o What dates they accept submissions
o If you need to include a short biography
o When you can expect to hear a reply

The Magic Word

Common courtesy goes a long way in making you look good in the eyes of an e-zine editor. Most best free novel reading sitesare a labor of love, done as a hobby by one or more people. These are not businesses and deserve a little leeway. Don’t email them twenty times a day badgering them about why they should accept your poem. Let your poem speak for itself.

You may get some editors that will request you to do some changes on your poem. Most of these will be minor changes, but some may be major. Try to keep an open mind about the suggestions. If you don’t agree, it’s better to quietly withdraw rather than argue the editor to death. Besides, there are many more e-zines waiting for your poem.

And finally, if you get rejected, don’t take it personally. The editor just doesn’t have the same literary tastes that you do. If you search the Internet long enough, you will find many editors with similar tastes as yours that will love to showcase your work.


Seven Questions That Every Business Owner Needs To Answer To Create A Truly Great Marketing Plan

Have you ever spent time and effort creating a Marketing Plan to then experience disappointment and frustration because it made zero difference in your business performance?

If so it’s probably because you fell into one or more of the following traps:

1. You may have followed a template that’s been designed for a large corporate entity instead of one that’s proven effective for a smaller business

2. Possibly you bought a Marketing plan Training course from a charlatan who knew that the course they were selling was useless but who continued to sell it regardless

3. Or perhaps you followed the advice of a well-meaning business coach or consultant (who probably didn’t actually own their own business) that relied on out-dated theories. And if that’s the case then you probably noticed that after several months and many thousands of dollars later you had no new clients to show for your time, effort and money

4. Or possibly you fell into the very common trap of starting with tactics and not paying deep attention to strategy first

If any of the above describes you then you need to know that it’s probably not your fault: there are simply too many confident-sounding, smooth-talking crooks and simpletons out there who are selling half-baked theories that don’t actually work.

And on the subject of putting strategy before tactics, the latter are the important details of a Marketing Plan and include the creation of testimonials, guarantees, websites, advertisements, email or direct mail campaigns and so on but whilst that’s all very important you’ll soon see that it’s a big mistake to start with tactics before you’ve got yourself an effective marketing strategy.

This article in an introduction to seven strategic questions you need to answer when putting together an effective Marketing Plan.

Strategic Question #1: What’s your PEG? PEG stands for Personal End Game and while it’s technically an objective and not a strategy as such, I include it here because it’s critically important as a source of motivation for when you hit the inevitable obstacles along the road to growing your business: “reasons are the fuel in the furnace of motivation”.

The PEG question is normally the easiest of the strategic questions to answer. All you need to do is identify two numbers and three things.

The two numbers are: how much income do you want each year and how many weeks off work do you want each year?

Then you add three things that you will use that money and time for – three burning motivators. These can include your family but don’t keep it completely pure! If big sea side houses and fast cars really spin your “whizzer” then add them to your list.

Strategic Question #2: What is your Ideal Client Profile and what is their Specific Unmet Need? You need to develop a simple description of your Ideal Client and what they want. And ideally the “what they want” part is a need that they can’t get met someplace else.

This is not rocket science so keep it simple!

Include any generally applicable characteristics such as gender, religion, location, age bracket, occupation, company size, income and also a little bit about their buying motivators. Anything that you think is relevant is fair game for your list.

For example here’s my Ideal Client Profile: English speaking business owners who are comfortable with the internet and who want a marketing plan that is designed specifically for small business and that’s actually proven effective to bring in new clients.

Another example from a client: Fast food restaurant owners in the Asia Pacific region who want to increase their sales and profits through smarter sales software analysis.

And another client: Mothers in Australia, New Zealand and North America who want delicious but healthy Greek style yoghurt for themselves and their families and are prepared to pay a slight premium for healthier and more nutritious food

Note: in the last example we’ve excluded women without children to feed and we’ve excluded men despite being fully aware that some of those two categories will buy the product. However we want to create a marketing message (see below) that reflects their Specific Unmet Need and we can’t do that if we try to appeal to everyone. The message that’s designed for everyone is a message the no one is interested in.

Have you noticed that I haven’t asked you yet about your product/service yet? That’s because your product/service features are irrelevant at this point.

It’s not until you figure out what your market place wants that you are in a position to know if your product/service can be effectively marketed.

That may sound like bad news but it’s probably not. There’s a fair chance that your product/service, with a few tweaks, is fine. But you can’t assume that. If your product/service features are not well matched to market place needs, then getting people to buy will be very hard work.

An effective Marketing Plan always, always, always answers questions regarding market place needs before addressing the issue of product.

Strategic Question #3: What’s your Bold Promise? Another way of asking this question is “what does my Ideal Client have to hear in order for them to want to buy my product/service?”

There are a number of elements that combine to create successful marketing results but let me be explicitly clear: the two most critical factors are who you put your offer in front of (Ideal Client Profile) and what you actually offer; your “value proposition” as I call it.

The best offer in front of the wrong person is dead in the water. For example if you were a teetotaller and I offered you a great deal on a case of fine wine, even if I discounted it by 90%, would you buy? Probably not. That’s a great offer in front of the wrong person.

So now let’s assume that we’ve got the right audience let’s look at some different ways of presenting the offer.

For example: as a business owner which of the follow value propositions would you find more motivating?

“We show you how to grow your business” Versus “Increase your sales and profits by 50% within six months – or you don’t pay”

The second one is the hands down winner because it’s a bold promise, it includes a specific numerical benefit and it adds a guarantee. That combination is one Kick-Butt formula so take note.

Here’s another set of contrasting offers to further illustrate the point

“Your Building Consent Experts” Versus “Your Building Permit Approved In 14 Days Or Less – Guaranteed”

Do NOT skip this. I know your brain may hurt but this is critical. If you can come up with a bold promise like the ones above then you’ll achieve better marketing results and you’ll get those results faster and easier.

Your Ideal Client is bombarded with literally hundreds of marketing messages every day. You need to do something dramatic to make your message stand out.

Strategic Question #4: Where do my Ideal Clients hang out? So far you’ve figured out what motivates you, who is your Ideal Client, what their Specific Unmet Need is and what they need to hear in order to want to make an inquiry or to buy.

Now you need to figure out what they watch, who they listen to, what they read, which meetings they go to, which clubs or associations they are members of, which other businesses have them in their network, which websites they visit and what they search for on Google when they are looking for your type of products or services.

The reason is obvious: once you know where your Ideal Clients hang out then you can direct your bold promise to them with direct offer.

And you don’t have to spend much money on this. I’ve built multi-million dollar businesses on what I call my “Godfather” offers (an offer that you can’t refuse).

I identify the owner of a database that contains a lot of my Ideal Clients. I prepare a great offer for their network and then I offer the owner as much as 100% commission on the sales.

Why would I give away 100% of the sale? Simple: I want people in my database who are buyers, not tire-kickers. And the purpose of a sale is to get a client (most people think it’s the other way around).

Once I have a client, I can then nurture the relationship until they are ready to buy again… and again… and again.

(Bear in mind that most of my product offers are in digital format so I can afford to give away a lot because value delivery costs are zero.)

Strategic Question #5: What’s your Black Jellybean? If there is a jar of jellybeans at a counter I’ll be the guy standing there picking out the black ones. There is no such thing as liking black jellybeans. You either love them or you hate them.

Similarly, you need to figure out that what you offer, your Ideal Client will love and create/adjust/refine a product/service accordingly. And in creating something that your Ideal Client will love, probably means that there’s a whole bunch of people who hate it.

For example: in my business I work with clients almost exclusively on-line. My clients love the fact that they don’t have to travel to meet with me, that they are one click away from being straight back to work and that they don’t have to have me in their offices or factories.

Naturally, there are others who would work with me if only I would visit them face to face, three dimensionally.

And so my on-line strategy is a Black Jellybean, in that people either love it or hate it.

Another example: the Quick Beauty House offers 10 minute haircuts for $20… for women! For every 8 women who hate that idea there are 2 who love it. And in a city of fifteen million people that 2 out of 10 adds up to a whole lot of women!

Strategic Question #6: What will your Funnel look like? Imagine a Funnel, wide at the top and becoming narrower as is goes downward. A Funnel represents a series of product/service offerings that are free at the top and then increases in price as you descend down the Funnel and its design is a critical part of any effective Marketing Plan.

a Funnel starts at the top with free stuff and as people descend down the funnel there are less of them but they are spending more with you.

Let’s assume that whatever “Core Offering Product” you currently have it good or even great.

All too often business owners are trying to sell that Core Offering Product without romancing, seducing and engaging prospects with great added value free stuff first.

I got married three years ago. The millisecond I first saw my wife I was in love. Gone, smitten, out for the count!

Imagine I simply walked up to her and invited her to marry me on the spot. Or worse still, how do you think it would have gone if I’d asked her to join me in bed? Of course that’s a ridiculous idea but how often have you put your Core Offering Product in front of an Inquiring prospect and popped the question “So, you want to buy it or not?” (or words to that effect).

You need to ask yourself what you can offer for free, that if a person grabbed at it, they would be qualifying themselves as a likely client.

For example: I offer a free Marketing Plan training course Small business coach. It runs over 30 days and contains a complete step by step training system for putting together a truly effective Marketing Plan for a business owner.

I offer the Plumbing company marketing training course for free because the prospect can get great value from me without having to risk anything more than a few hours.

I know that most people who get my free course will never pay me even a cent, ever.

I also know that enough of the people who do that course will descend down to the next level of my Funnel and (wisely) accept my two month free trial offer for my Killer Marketing Club which is a great example of the “Easy Entry Level” product from the chart above.

And enough of the people who join the Killer Marketing Club will go on to invest in something else and so on.

And so the Funnel represents a game of patience and romance. It also says to a potential new client “you may have been burnt before so let me prove to you that I’m different and that I can add great value to you before you trust me with your money”.

Other examples and ideas for Free Added Value option: free trial period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting.

Patience + Free = Millions

Never underestimate the power of free!

Strategic Question #7: Which Streams will you tap into? A Stream refers to a source of prospects. I’ve identified well over sixty different places that most businesses can get qualified leads from. These include the traditional sources such as media advertising (don’t start here, you’ll burn too much money!), referral systems, Search Engine Optimization, banner adverts, direct mail or email campaigns, Joint Ventures, Host Beneficiaries, Social Media Marketing, Adwords, events, word of mouth and many more.

Your Marketing Plan needs to start off by listing at least ten different lead generation sources that you will start work on initially.

You take the one place that you think it will be easiest, cheapest and fastest to get leads and you put a system in place for getting your message out to that place and you then measure the results and when necessary, you refine the offer until you have a proven marketing system that brings in a predictable stream of new clients.

And then you do the same for the next system and so on until you have layered ten proven marketing systems on top of each other.

At that point you’ll have a flow of new leads and new clients.

Conclusion: Creating a truly effective Marketing Plan that gives you a flow of high quality new clients, predictably and systematically, is both critically important to the health of your business as well as pivotal to your success in life financially and personally.


SEO Strategies That Used to Work But Don’t Anymore

You’ve heard about the infamous “5 Stages.” It’s applied to just about anything difficult or frustrating in life.

  1. Denial
  2. Anger
  3. Bargaining
  4. Depression
  5. Acceptance

We’ve heard a lot of our clients apply these life stages to SEO:

  1. “I’m doing perfectly fine without this SEO stuff. It’s all a bunch of hype marketers push on me because it’s complex and I don’t understand it all that well.
  2. “I’m really sick and tired of being hit up by all these so-called ‘experts’ who tell me my business would do better if I improved my SEO.”
  3. “Okay, so maybe there is a big advantage to optimizing my online presence so it performs better in searches.”
  4. “Good grief. This SEO stuff is a lot of work! I’m doomed.”
  5. “It’s all clear to me now. Maybe not the details and processes – but I need to kick SEO into high gear if I want to stand out from my competitors online.”

Congratulations! You’ve made it through the 5 stages of SEO Denial. Now what?

A quick search online will reward you with plenty of answers. We plugged the word “SEO” into Google. It returned 519 million results in about .61 seconds.

Lets say you have a great Internet connection and you could hit each of these resources in a second or two. It turns out you’re a speed reader, too, so you can consume each article in about a minute.

You’d have them all read in about 987 years.

Unrealistic math, you say? Most of the information is just going to be a rehash of the basic stuff. Okay, let’s assume only about 5% has any value to helping you improve your knowledge of SEO.

That’s only about 49 years worth of reading.

We’re done with scary math – but hopefully, you start to see that turning yourself into an SEO expert can be a costly time investment. We believe our clients should have a basic understanding of the principles of Search Engine Optimization because we don’t want them to think it’s some kind of online voodoo. It’s our job to keep up with the latest best practices, and we’d like to share with you what we – and the rest of the industry – know is no longer effective.

Stop treating your mobile site as an afterthought

SEO practices revolve around what Google decides is important to rank. Earlier this year, they announced that, “Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.”

SEO isn’t just about keywords and indexing, and Google wants people to understand this. They recently released statistics showing that 48% of all searches start on a mobile device. Consumers also want to end up on a website that performs well on their smartphone or tablet.

  • What makes for a mobile site that Google will decide to favor with a high rank? Check out their guide to mobile friendly sites for more information.

Ditch the interstitials – especially for your mobile visitors

Google makes the rules for searching. You have to follow them if you want good rankings. Part of that scrutiny is judging your website – and keep in mind that they favor mobile sites over a desktop version – based on what they call “intrusive interstitials.”

For the average user, this is anything that makes the content on your website less accessible. If you’re on a mobile device, just about any kind of pop-up does this.

 It’s wise to give up the practice of pop ups.

Google understands about interstitials, though. Laws or industry regulations may require you to put up an interstitial to present a disclaimer or for age verification, for example. They’re not going to punish you with a lower rank for doing what you’re required to do – only for what you shouldn’t do because it’s frustrating to users.

Enough with the keyword stuffing, already

Less is more.

As a business, you’ve already figured out you need to be known for what differentiates you from competitors. Google wants you to apply that to content you create for users, too.

The value of your content is diluted when you try to snag more search results by loading up on keywords. You actually present yourself with an opportunity if you find there are a bunch of appropriate keywords for your content. Convert the article into multiple pieces of content.

  • You’ll get better rankings when you use only one or two keywords, of a single short phrase.

Daily posts aren’t necessary

Let’s be specific here. We’re not talking about your social media content. Google doesn’t totally ignore Facebook, Twitter, Instagram, and other social networks. The search engine giant doesn’t necessarily give social activity the same ranking value, however, as it does for a credible backlink in an article or blog post.

But, here’s why a post – or even multiple posts – every day isn’t such a great SEO practice. It’s along the lines of multiple keyword cramming. Sometimes, less is more.

You’ll need a small army of employees solely focused on content creation if you want daily, high-quality posts. And that might be overkill. Your customers aren’t as excited about quantity as they are about quality.

– Cut back. Go for less, and make it more valuable.

Search engine submissions are a thing of the past

Yes, you can still do this if you want – but there are much more effective things you can do with this time and effort. Nobody has needed to do this since about 2001, anyway. Google and other search engines have crawlers who do this for you.

Is there ever a reason why you would want to undertake this outdated effort? Say you’ve just completed a huge website renovation project. Not only does it look better, but improvements mean that users have a much better experience. By all means, you can re-submit your website. You want Google to know about this!

Pro tip:  Better than re-submitting your website, add a new link to your updated website from a domain with high authority online. This allows Google and the other search engines to “find” your site organically, vs being told about it. Google loves to find fresh, new content organically vs. being told to go look for it, and your site will see faster improvements in rankings as a result.

Ignore Google’s competitors at your own peril

Google, Google, Google! It sure does seem like much of this article is all about how to make the search engine giant happy.

Google is the de facto search engine, and no one should argue that point. The most current statistics indicate that Google has about a 93% share of the market.

You definitely want to show up in a Google search. Smart businesses put their SEO emphasis there, but they also see an opportunity. It’s much easier to rank high in results on the search engines who claim the 7% market share Google doesn’town.

  • Alternative search engines such as Bing and Yahoo can help you be where your competitors are not.

Less about voodoo, more about common sense

It used to be that SEO was mostly about going into the HTML code on your web pages and tweaking stuff like metadata. Hmmmm…is it the H1 or the H2 that should contain the keyword? It’s not so important anymore.

Google’s crawlers have gotten pretty smart about being able to detect natural language in your content, as well as discovering and rewarding engagement by your website visitors. On the flip side, Google has also gotten very good at sniffing out unnatural keyword placement and purchased backlinks. You’ll get a big black eye if you practice that kind of voodoo.

Things have become a bit less geeky and technical, but effective SEO still requires your constant attention. And, as you’ve read so far, much of SEO today is less about keywords and website performance than it is about just giving users value in exchange for seeking you out online.

It usually comes down to one thing for many businesses: Do you have the time to keep up with and actually administer the best practices for SEO for your business?

Are you hiding from your potential customers online without even knowing it? Even a beautifully designed website can be unsuccessful and difficult to find if it is not accurately optimized. The visual appeal of your website is important, but it is equally essential to make sure that your clients and prospects can locate your website easily. We strategically optimize your web content to keep your brand top-of-mind to your clients and increase your ranking in the search engines. search engine optimization minneapolis, search engine optimization minnesota,  SEO minnesota ,

School Fundraisers

If your school needs more money, they might want to consider planning a school fundraiser. School fundraising is one of the best ways to earn money for a school. Fundraisers can be very profitable and are very easy to plan. The money you earn fundraising can be used to help a school budget or to pay for programs that would otherwise be too expensive.

Quick and Easy

Many people choose not to fundraise because they believe that school fundraisers will be too complex or difficult to plan. Most of the time school fundraisers can be planned quite easily. There are many great fundraising companies out there that will plan fundraisers for your organization. These companies often take care of everything that you will need. All you need to do is distribute the information, collect the sales and pass out products. By spending a few hours and encouraging students to sell, your school can earn thousands of dollars.


School fundraisers can also be very profitable. Many fundraising options don’t require an initial investment which means that schools can start fundraising without having to spend any money. This means very little risk for the school, but huge potential for profits. Try to find a school fundraising provider that offers your school a portion of the money made on each item sold. For example if your school sells $1,000 worth of product your school may earn 50% or $500.

Rely on Volunteers

Volunteers are essential to a successful school fundraiser. Odds are that your school has many volunteers that would be willing to spend a little time helping the school to earn extra money. Volunteers can handle almost every aspect of the process from working with a fundraising company to collecting order forms and passing out products. When your school learns to rely on volunteers they will find that they can fundraise often and earn more money for the school.

Fundraise Often

The more fundraisers you hold the more money that your school will be able to earn. Don’t make the mistake of holding just one fundraiser each year. By holding multiple fundraisers your school can increase their profits substantially. There are many different types of fundraiser available, so your school will have no problem finding several great choices. They can hold candy bar fundraisers, cookie dough fundraisers, catalog sales and more. When you fundraise often you increase the amount of money that your school can earn.

Use the Money Wisely

Once your school starts earning money through fundraising they will need to determine how the money is spent. Make sure that your school spends this money wisely. It can be used for many different purposes. Some schools spend their fundraising earnings on new technology equipment while other schools choose to fund after school programs like tutoring. Having a purpose in mind for your fundraising earnings will help you to find the best use for your money and to ensure that it is spent to benefit the students.


For over 18 years and counting, we’ve hosted the best money making dance events. You’ll find us in hundreds of Ontario elementary schools EACH YEAR! Featuring current, kid-appropriate music, stunning sound & lighting effects and hosted by fully licensed, background-checked, insured children’s entertainers. Our fun and effective formula means your program will be a huge financial success with as little as only one volunteer to help!  school fundraiser


Properly Training a Call Center Operator

Companies are always looking for ways to grow their business without investing much money. One great way to do this is to hire telephone answering services. By exploring this option, a company frees up more time for employees to focus on other vital tasks like advertising and new customer acquisition. Outsourcing to answering services at one point only included the ability to answer calls and take messages. However, due to the growth of call center software and telecom technology, outsourcing now includes appointment setting, order entry, customer service assistance, CRM integration and more. With all of these “other” things an answering service can do, there is more room for error. Things were simpler when outsourcing was just answering calls. Today’s call centers need to make sure their operators are always at the top of their game.

Outsourcing takes place when a company uses a third party to handle some specific business need. This third party usually specializes in a particular field ensuring they will provide a professional service with lower cost & higher quality versus performing the same service in house. In a call center, you rely on the operator to represent your business, and the operator is responsible for representing the business in the best way possible. The operators are the most important part of the outsourcing model.

It is crucial that call center operators are ready to handle any inbound customer request. No one wants to hear someone fumbling for answers. It makes the business they are representing look unprofessional and will surely inhibit the growth of the call center itself. Because proper customer representation is so important, call center managers need to employ the most effective training techniques. First, your operators need to be schooled in proper communication, customer retention, and avoiding mistakes.

Since call centers are constantly advancing in terms of technology, operators must also be trained on the platform upgrades. During any training process, it is important for management to examine the strengths and weaknesses of each individual employee. By doing this, they will be able to determine what types of jobs this employee will be able to handle and can estimate what to expect out of this operator. No operator is 100% perfect and the training process can help you identify strengths and weakness and allocate the employees properly within your structure. This analysis + allocation process makes even the weakest CSR’s productive.

Another great training technique is observation. Having the operator observe a current employee will help them to learn first-hand how to handle different situations. If your call center uses overseas operators as failsafe rollover employees or as your main operator pool, it is important they are proficient English speakers. If you notice any weak spots with an employee’s pronunciation or meter of speech, you can hold speaking classes or mock calls to help improve on their accents.

Any call center employee needs to understand their job is as much about customer service as efficiency. Call handling training will help CSR’s get to the root of a customers problem quickly. Operators need to understand that any situation, especially emergencies, can be resolved quicker using the right techniques.

An operator must go through many different training programs after being hired as a CSR. And, the most successful telephone answering services engage their operators in ongoing training to stay professional. Just answering calls is not enough of a training process. There needs to be methods to assess faults and weaknesses and fix them before they hurt your reputation, or worse yet, the reputation of your customers

Nexstar offers online training that supports our classroom training and the ideology of Nexstar’s Call Center Excellence coaches. Managers have access to tools that can streamline call center processes and training that can help unify teams and get employees focused on goals, Training for call center managers

Nexstar members attending one of our Business Planning Workshops review their current online marketing strategy. With their internet marketing coach they cover everything: the website, search engine optimization, pay per click, local search, online reviews and social media. Along with other Nexstar members, attendees work together to find new online lead generation opportunities. business plan workshops, business planning workshops,  hvac business planning, hvac business strategic planning,