Design Promises, Design Delivers
There are any number of web designers and web design companies in the search engines promising to deliver the web presence that you and your business are after: how do you get that number of choices down to a workable short (or shorter) list?
Perhaps you want to build your first website, so you want to keep with the experienced web design companies, but that will still be a long, long list of names.
Like all other business decisions you make in the real world, picking the right web designer for you must be broken down into a series of smaller steps and questions:
What Do You Want?
or Needs to Know
Before approaching any designer, it is of utmost importance that you yourself know what your needs are. Draw up a “wants” list that you can refer to when browsing for a designer. By being prepared in this way, you will be able to clearly explain what you want your personal or business website to look like and how it should act to the visitors you are looking for. A web design company will then be able to make informed decisions regarding set-up, design and plug-ins to help bring your ideal website to life.
Where Am I?
or There They Are
Not necessarily the most important factor in your decision-making process – the internet is making the world a smaller place day-by-day, after all – but consider time factors when choosing a web designer. You may prefer to use a web design company local to you (be that the same state or country or continent), because then when you are awake and full of ideas and questions, they will be too. Again, this may not be an issue for a lot of people, but for projects that will require a lot of to-ing and fro-ing it is something to consider, as being more local lends itself to direct communication.
What Do They Look Like?
or I Can See You
If a web design company doesn’t have a portfolio online, where you can see immediately to breadth of styles and types of sites that they have already worked on, ask for the web addresses of sites that they have worked on. Perhaps you have a certain website in mind that you would like to emulate, or maybe the design doesn’t work on a certain platform. An excellent result would be if the company you are approaching has a number of sites that have just the things on them that you are looking for – this shows they should be up to the task!
Who Are You?
or Social Awareness
If you want to know about or find anybody nowadays, you will probably first use social media such as twitter or Facebook to see what that person is up to currently. The same can go for companies, as many of them use the social media to announce updates and news. Perhaps there’s a blog with up-to-date information, or a discussion group for customers: the more you know, the better informed you will be when you make your choice.
Can They Hear Me?
or Talking the Talk
From the moment you send your first email query, a good web designer will begin an open and honest discussion. A prompt response, and accurate and clear information, will allow you to gauge how well they can handle customer service. This will be just as important as the aspects of design, as any project will involve a certain amount of talk from both sides to arrive at the perfectly executed website that you set out to have in the first place. All web design companies with experience will have tips and tricks that they can share that will only help your online presence prosper, and this is all part of good customer service too.
What Are They Like?
or My Friend Likes You
You may be able to read reviews and testimonials on the designer’s site, or request them via email. Another good way of finding references is from your own group of friends or associates, who may be able to point you in the direction of a recommended web design company.
When Will I See You Again?
or Planning A Future Together
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ant to use the company again. Perhaps you want to be sure of support, or you are after a package that includes the designer revisiting your site over time. If this is the case, then it is important to know that the web designer can provide this service, maybe as part of the initial contract or on an ad-hoc basis. After all, this could be the start of a wonderful relationship, as once your first website is built you may have a taste for more…
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There may be more questions that are unique to your own situation, and the more you know, the better tasked both yourself and your choice of web designer or web design company will be: competent and professional website development can only assist in the future success of your online business, offering promotion and customer satisfaction spread across the number of visitors that drop onto your home page – good luck with growth!
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