Top 5 Benefits of SEO for Small Business

Search engine optimization helps small business owners to rank their websites higher in search engines. This helps drive more qualified and potential customers to their sites. It also helps build brand awareness for your business.

If you’re a small business owner, you must utilize seo service company trivandrum to build a strong web presence. It also bypasses your competitions to gain new customers for your business. Hence, it can be rightly said that Search engine optimization can take your small business to the next level.

Here are the top 5 benefits of seo service company trivandrumseo service company trivandrum for small businesses:

1. User-friendly Websites:

If your website is fresh, well-structured, and proper content organized, it compels your visitor to stay longer. Hence, it decreases the bounce rate and increases your page views. seo service company trivandrum is not only about optimizing for the search engines, however, it’s about improving your overall user experience with a positive approach towards your business.

Likewise, highly relevant content (Service pages, contact information and website blogs) keeps your readers pleased and it helps to solve their queries.

2. Bring more Traffic to Website:

The main purpose of seo service company trivandrum is to stand out from competition and to increase your customer base. If you have an seo service company trivandrum optimized website, it brings new customers and helps to grow your business twice. Moreover, it will bring in customers who are actively seeking to find your product or service.

3. Open your business 24×7:

If your business is getting an organic traffic 24X7, that means your business is open all the time. This the main benefit of the Internet and seo service company trivandrum, you can gain new customers while your business is closed. Invest time and money to get your website on top of the SERPs.

4. Build Brand Awareness:

The most essential benefit of hiring  seo company trivandrum Company is for getting higher rankings on the SERPs. It ultimately becomes the building block for creating brand awareness. If your website is on the first page of search engines such as Google, Bing or Yahoo, then your potential customers are more likely to trust your brand. That is why small businesses who want to build better brand awareness must invest in a good best seo company trivandrum

5. Better Conversion Rates:

If your website is easy to read and navigate it is likely to grab and hold more attention of your visitors. Your readers are likely to become your loyal customers and returning visitors.

Bottom Line: seo company trivandrum is the most efficient and affordable marketing strategy that exists today. If you’re willing to spend time and energy, then best seo service kerala Agency in can be helpful in bringing more “targeted” traffic to your website. This eventually gives more customers to your business.

Which are the 2016 web design trends?

Ghost buttons: this button attracts the viewer’s attention in a very subtle way which is hovering in the corner. These buttons are transparent but have a shape which is recognizable and is bordered with a thin line and contain sans-serif fonts. They are used for call to action.

Animation: in the past when adobe flash faded away, the web lost a good segment of sliding, fading, spinning elements but now animation has been making a comeback. Now it’s up to the designers which programming to use whether it be a HTML5/CSS3. Animations have been supported by the web browsers and connected devices, and now even entering in 3D. Having these tools around we can now expect to see some amazing things on our web pages.

Website becomes Web apps: A new way to widespread  your website is now done though  SPA which is single page applications through which you can help a customer find the product they want easily and let them buy it. Owners of these websites are streamlining everything. SPA is becoming more widespread and will replace the content driven websites out very soon.

Parallax scrolling : Parallax is a technique in computer graphics, where you see the background images moving by the camera slower than foreground creating an illusion in a 2d dimension. Now that mesmerizing parallax scrolling readily available on word press and other platforms too. Expect to see a lot more highly innovative on your web pages with very little expense.

Background

Images at Large:Boom! A large captivating image that paints your company’s service or product should be the first thing a customer will see when entering your websites homepage. A slider or image that draws in the attention of the viewer quick enough for them to make the decision of investing more time searching through your website. More than half of your future customers will spend less than 15 seconds on your website…make sure you have a design that is visually appealing

.Scroll on down please:

Most of the modern website designs have been using the long-scrolling down design. More information can be seen and easily accessed by using this method as opposed to clicking links that will send the user to other pages on the website. But even more importantly, most people are accessing the internet through their smartphone, iPad or tablet instead of their desktop computers.Navigating through websites when you are on the run, which most people are, it is best to use this scrolling design in order for the user to find the answer to their problem in a more efficient manner. 

Where did the tabs go?

Website designers are always looking for new ways to make their websites be more efficient and user friendly. Having a fixed sliding navigation bar as part of the design is essential for easy access to the tabs on the top page. For long-scrolling website designs the navigation bar will continue to follow you as you slide down each page. Instead of having to scroll back up to the top of the page the navigation bar will always be present. Some designers like to have the navigation bar on the side of each page of the website as well. Another important note is to have key important pages and blogs on the bottom footer of the website pages.  

What a beautiful website!The most common compliment to receive on your website is how it looks visually. Vibrant colors and eye candy designs is what will draw your future client to exploring your website further. Having the website responsive with a fast load speed is important as well. Be careful having too much videos and images that may slow down your websites mobility. Check the speed of your website here at (Website Speed and Performance Optimization). Encore Media in Cincinnati, Ohio is a local web design and marketing company with a design team full of creativity and innovative ideas on how to make your company outshine your competitors with a design that is modern, responsive and eye catching. Our team consists of web designer and a development team that will ensure that you will have a finished website that you are 100% satisfied with. 

 

Helpful Guide to the Best Threads for Hand Embroidery

Hand embroidery is a tactile art. It begs to be touched! Why? Usually because texture and dimension are a noticeable part of embroidery.

Sometimes, texture and dimension happen accidentally, but often, designers purposely add dimension and texture to their embroidery projects in order to increase their beauty and interest.

In the first part of this series on dimension and texture in hand embroidery, we’re going to look at common embroidery threads and how their fiber, weight and twist help add dimension and texture to embroidery.

Different Embroidery Threads
Hand embroidery threads: cotton, wool and silk

While there are many types of threads on the market that can be used in hand embroidery, we’re going to concentrate first on the most common fibers used for surface embroidery: cotton, silk and wool.

Cotton embroidery thread

Stranded cotton

The most popular cotton thread used in hand embroidery is undoubtedly stranded cotton, which is also called “embroidery floss” in the United States.

Stranded cotton embroidery floss
Stranded cotton comes in skeins, and the whole thread that comes off the skein is divisible into six separate, fine threads. Each of these threads is made up of two smaller plies that are softly twisted together.

Because of its soft twist, texture and dimension depend more on the weight (thickness) of the floss and the type of stitch, rather than on the twist of the thread.

Sample stitches in green cotton embroidery thread
Stem stitch in stranded cotton with one to six strands of floss; photo via Needle ‘n Thread

When embroidering with stranded cotton, you can choose to use any number of strands, from one to six. If you use one strand of cotton, the resulting embroidery will be quite fine. As you add strands, the resulting embroidery becomes heavier. If you stitch with all six strands, the stitches become chunky.

The number of strands you choose depends on the look you’re trying to achieve. If you want to add more texture and dimension to your stitching, you can do so simply by using more strands in the needle at one time.

Close-up shot of green perle cotton thread
Perle cotton

Perle cotton is a non-divisible embroidery thread that is popularly used for needlepoint and surface embroidery. It is a non-divisible thread, which means you use it right off the skein without separating it.

Embroidery stitch samples in red perle thread
Made up of two plies, perle cotton is tightly twisted, so, overall, the thread achieves a much more textured effect in stitching than regular cotton floss does. Just by virtue of the twist of perle cotton, the thread already adds a certain texture to needlework. Because it is normally heavier than floss, line stitches like stem stitch and chain stitch usually sit higher up on the fabric, compared to the same stitches worked with floss.

Perle cotton comes in four sizes normally used in needlework: #3, #5, #8 and #12, with #3 being the heaviest and #12 being the finest.

Cotton floche thread
Other cotton threads for hand embroidery

Besides floss and perle cotton, there are other cottons created specifically for hand embroidery. These include floche and coton a broder, both of which are excellent hand embroidery threads. They’re both softly twisted threads, and they create a relatively smooth finish when stitched.

Cotton floche and perle cotton #3 in one project
In the photo above, the green hills, tree and sun are stitched in floche, while the sheep is embroidered with large, chunky French knots in perle cotton.

Silk threads

Silk is the Cadillac of embroidery threads. Of all natural embroidery fibers, silk is not only the strongest, but it also has the highest sheen.

Silk Embroidery Threads
Two types of silk are used in embroidery: spun silk, which is made from broken and leftover cocoons, and filament silk, which is made from single silk filaments as they are pulled from the whole cocoon.

Stranded silk, which behaves much like stranded cotton, is made from spun silk, while other silks (flat silks, buttonhole silks and other tightly twisted silks) are made from filament silk.

Consider silks almost the same way you consider cottons. The heavier the thread and the more tightly twisted it is, the more texture you can achieve with very little effort.

Wool embroidery threads

Wool embroidery threads (called crewel wool or tapestry wool) are perhaps the most tactile of the threads discussed so far.

Crewel embroidery with wool thread
Wool is hairy, after all!

Wool is a great choice of thread to use anywhere you wish to achieve a fuzzier effect on your embroidery.

Bunny embroidered in wool, with fluffy tail in velvet stitch.
In the photo above, the tiny bunny is stitched in wool, while the grass and flowers are stitched in cotton. Wool works well for animal coats!

 12 strands of wool, couched with perle cotton
When stitching with wool, you can use one strand or more in the needle at once.

Just as with cotton and silk, the number of strands you use will determine the thickness of the embroidery. Wool by nature is already thick and it covers quickly, but if you want chunky, wooly embroidery, just use more than one strand in the needle at once.

Putting it all together

Besides working with different weights of specific kinds of embroidery threads, combining various fibers together in one project creates contrast, which adds to the textural nature of the embroidery.

Crewel wool and Trebizond silk in woven stitch
In the photo above, silk and wool work together to create a woven filling that’s textured and dimensional. The thickness of the threads and a little felt padding underneath lift the embroidery off the ground fabric, and the different textures in the silk and the wool provide contrast and interest to the filling.

Wool, silk, cotton, synthetic and metal threads in one project
Above, I’ve combined wool, silk, cotton and some specialty threads in a variety of stitches to create a whole conglomeration of texture and dimension on the fabric surface

Staying ahead of the digital curve. Digital Marketing trends to watch out for in 2016

very year, new technologies come forth to set up new trends, changing the way people do business in the digital world.Digital marketing keeps evolving, and unlike any other industry,it becomes imperative to stay ahead of the digital curve. To keep up with the changes, we have listed some of the key trends likely to dominate in 2016.

Going Mobile

The usage of mobile devices has surpassed the usage of desktops. It has been estimated that around 58% of the smartphone users, don’t go even an hour without checking their phones This set up the trend of mobile responsive websites and mobile targeted ad campaigns. The use of mobile marketing will continue to be one of the key trends to follow in 2016.

Video Ads to take prominence

Facebook live streaming, Periscope, Snap-chat, and YouTube are on the mount now more than ever. People prefer to watch video on these platforms than television. It’s time to seize video to the next stage and allow video streaming to become one of the most preferred mode to consider in 2016.

Rise of Social Media

Social Media must be part of every digital marketing budget in 2016. It needs to be a part of all other means of marketing including your website and email campaigns. There is such a huge audience to reach on each social platform, and if your brand isn’t taking advantage of that, then you are missing the mark. Social Media has many new capabilities for targeting to the right audience, generating clicks to a website and creating overall brand awareness.

Tackling Ad-blockers

Ad blocking in 2016 is only expected to grow and will expand to include user experience overall. What is important to remember is the relevancy of your ad and who is being served the ad. It goes back to having a seamless customer experience.

Smart Devices Will Become Players

Mobile phones will one day become passé. Smart devices like the Apple watch or Google glass are growing in popularity, as is virtual reality. Smart devices will change the way users access information, and brands will need to sit up and take notice.