Digital Printing on Fabric

In the year 2016, the fashion runways were filled with intricate prints that are unique, enigmatic and full of artwork. Behind this profusion of pattern is digital printing technology that is used for different types of clothes be it Silk, Satin, or Cotton.

Talking of designers, printing a pattern or image on a piece of cloth is a very big task. Therefore, digital printing is needed which can be done on large reams and rolls of fabric or applied to smaller garments such as T-shirts printing, shawl printing, stole printing, saris printing, etc (popularly referred to as a “direct to garment” mode).

But not all the designers embrace digital prints. This is because of not having deep and clear hues of screen prints (as the ink doesn’t soak into the fabric as thoroughly). Also, skilled technicians are needed who has the thorough knowledge of the technology being used.
“You have to have a great hand with the computer.”

Advantages of digital fabric printing

1. Bringing custom printing to consumers

Fabric printing companies such as majestic utilizes the digital printing technology in order to create custom prints for designers as well as consumers. All they need is a digital image be it a photograph, pattern, or a sketch, and the type and size of fabric to be used be it a yard or 50 yards.

On the whole digital printing allows the designers as well as consumers to have a custom printed fabric at a minimal cost in limited time.

This has the effect of expanding both the number of designs available and also the pool of artists who are experimenting with fabric design as a medium.”

2. Technology equals speed

Speed is a very big factor when it comes to fabric printing. In the fashion industry, the trends change very frequently and they are needed in a very short span of time. Therefore, it is very important to be able to clearly communicate the end result and do it quickly. That speed is, even more, critical in a time when Internet sales are increasing and product demand is higher than ever.

Internet sales is changing the fashion industry and you can never predict the amount of products you may need tomorrow. Therefore, if you are not fast, you cannot cope up with the competitors.

3. A level playing field

In the same as music and video, the printing field has also become very democratic. A lot of emerging designers are doing their best to break into the business and get their clothing into the marketplace. For them, digital printing technology is a boon.

4. Designers in control

Initially, the designers and the production department were separate and a lot of confusion was created when it comes to print a certain pattern. As a result, designers had to compromise with the designs. With the advancement in printing, the middleman has been eliminated.
Designers now have the ability to control the whole production process.


What makes digital fabric printing so sought after today is the fact that the whole printing process is highly time-efficient. Contrary to the earlier methods, there is no intermediary step of printing onto paper and then transferring the print on fabric. So there is no requirement of screens.

Depending on the fabric being used, there may be a possible requirement of pre-treating the fabric to ensure that the color is more long-lasting and available in a larger range of shades


custom digital print fabric

custom digital print fabric refers to methods of printing from a digital-based image directly to a variety of media.It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.custom digital print fabric has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. The savings in labor and the ever-increasing capability of digital presses means that custom digital print fabric is reaching the point where it can match or supersede offset printing technology’s ability to produce larger print runs of several thousand sheets at a low price

custom digital print fabric

The greatest difference between custom digital print fabric and traditional methods such as lithography,flexography, gravure, or letterpress is that there is no need to replace printing plates in digital printing, whereas in analog printing the plates are repeatedly replaced. This results in quicker turnaround time and lower cost when using digital printing, but typically a loss of some fine-image detail by most commercial digital printing processes. The most popular methods include inkjet or laser printers that deposit pigment or toner onto a wide variety of substrates including paper, photo paper, canvas, glass, metal, marble, and other substances.
In many of the processes, the ink or toner does not permeate the substrate, as does conventional ink, but forms a thin layer on the surface that may be additionally adhered to the substrate by using a fuser fluid with heat process (toner) or UV curing process (ink)

What’s the difference between Screen Printing and Digital printing?

CustomInk offers two different methods of printing, in order to provide a process that best suits your artwork. We offer traditional screen printing for the majority of our products, as well as digital print silk fabric on selected item CustomInk offers two different methods of printing, in order to provide a process that best suits your artwork. We offer traditional screen printing for the majority of our products, as well as custom digital print fabric on selected items.

Screen printing involves creating a stencil (printers call this a “screen”), and then using that stencil to apply layers of ink on the printing surface. Each color is applied using a different stencil, one at a time, combined to achieve the final look.

custom digital print fabric is a much newer process that involves your artwork being processed by a computer, and then printed directly onto the surface of your product. Digital printing is not a heat transfer or appliqu’e, as the ink is directly adhered to the fabric of your shirt. Each printing process has its strengths, and our artwork team will weigh these when deciding which to use for your design.

Screen printing is the best option for designs that require a high level of vibrancy, when printing on dark shirts, or for specialty products. The ink in screen printing is applied thicker than digital printing, which results in brighter colors even on darker shirts.

The fact that these products are printed by hand also allows for unique products like water bottles, koozies and mugs, as the printer can manually handle curved or uneven surfaces. The minimum order quantity on screen printed items exists because of the extra materials and labor time associated with this printing method.

custom digital print fabric is best used for items that require high amounts of detail, and orders of a smaller quantity. The fact that the digital printer does not use screens allows for a photographic print, with much more detail than traditional screen printing. As the ink is applied thinner (to achieve such detail), african wax prints fabric is best used on lighter colored shirts to allow the design to shine through. The fact that the design is processed and printed digitally allows for a quantity of one, since there are no screens or physical setup.

At CustomInk we are proud to stand behind each digital print silk fabric method, 100% of the time. While we are currently working to enable more products for digital printing, the products available on the website have been thoroughly tested and approved. We are printing perfectionists, and will not enable products for either method that do not result in the best final product. Artwork printed by both methods goes through the same process of being reviewed and proofed by our expert artists